Looking to begin or strengthen your social media presence for your practice? This session will focus on the top ways to incorporate emerging technologies into your practice.

Learning Objectives

  1. Recognize the benefits of facebook, twitter, and visual abstracts for professional learning
  2. Promote an empowered public through online communities, twitter chats, and blogs
  3. Advocate for access to care through engagement in social media
  4. Support patients using telehealth, facebook groups, and patient tracking software
  5. Formulate a promotional strategy for yourself, your practice, and your patients

8:00am Welcome - Learning
Nina Crowley, PhD RD LD
8:02am Facebook for Professional Use: Group Journal Club
Richard Peterson, MD MPH
8:22am Twitter 101: Who, What, When, Where and Why!
Neil Floch, MD
8:42am Visual Abstracts: You've got to see this!
Arghavan Salles, MD PhD
9:02am Panel Discussion
Nina Crowley, PhD RD LD; Richard Peterson, MD MPH; Neil Floch, MD; Arghavan Salles, MD PhD
9:17am Break
9:47am Welcome - Advocacy
Richard Peterson, MD MPH
9:50am Empowering the Patient Community
Joe Nadglowski, BS
10:10am Blogging for Evidence Based Practice
Theodore Kyle, RPh MBA
10:30am Engaging the Public in Advocating for Access to Care
Ann M Rogers, MD FASMBS
10:50am Call to Action for Patient and Provider Advocacy
John D Scott, MD
11:10am Panel Discussion
Joe Nadglowski, BS; Ann M Rogers, MD FASMBS; John D Scott, MD; Richard Peterson, MD MPH
11:45am Lunch
1:15pm Welcome - Support
Nina Crowley, PhD RD LD
1:17pm The Power of Facebook Support Groups
Betsy Dovec, MD
1:37pm Support Through the Continuum of Care with Telehealth
Josh Brown, PhD; Molly Jones, RD LD
1:57pm Web Seminars and Patient Tracking Software
Joshua Alley, MD
2:17pm Using Twitter to chat about obesity #OBSM
Paul Davidson, PhD
2:37pm Panel Discussion
Betsy Dovec, MD; Josh Brown, PhD; Molly Jones, RD LD; Joshua Alley, MD; Paul Davidson, PhD; Nina Crowley, PhD RD LD
2:52pm Break
3:22pm Welcome - Promoting
Neil Floch, MD
3:25pm Twitter 2.0 - Promoting Bariatric Surgery and You
Neil Floch, MD
3:45pm Apps to Assist Bariatric Decision Making
Ali Aminian, MD FASMBS
4:05pm You're Not Alone: Asking for Help to Boost Your Brand
Rami Lutfi, MD FACS
4:25pm Practice Promotion: How do I know if my efforts are paying off?
Jaime Bull, ST CRC BSNC
4:45pm Panel Discussion
Neil Floch, MD; Ali Aminian, MD FASMBS; Rami Lutfi, MD FACS; Jaime Bull, ST CRC BSNC
5:00pm Adjourn